
About Us
Driven by Purpose. Guided by Faith.
Mission
The mission of Lund Sports is to develop athletes and leaders through sports, wellness, and community-based programming that creates lasting opportunities for growth, confidence, and success.
Vision
To become a nationally recognized leader in youth sports development, community programming, and sports-based leadership initiatives that impact future generations.
Purpose
Lund Sports exists to bridge the gap between athletic performance, personal development, and community impact by creating programs that develop both athletes and leaders.
The Family Behind the Mission
A family that dinks together, stays together.

The Lund family — Matt, Stephanie, Adalynn, Christian, Payton & McKaelynn
At the height of the pandemic, when many community centers were shuttered and families were searching for safe ways to connect, Matt Lund found himself staring at an empty gym floor. As the CEO of a YMCA in Oregon, he had access to a space that sat unused.
"I thought, let's get the kids in the gym and try something new. We'd seen seniors playing pickleball before the shutdown, and it just seemed like something worth trying."
Neither he nor his wife Stephanie had ever picked up a paddle before. He had a background in basketball, she came from volleyball, and their four children had mostly played team sports. But soon enough, the whole family — Adalynn (15), Christian (14), Payton (11), and McKaelynn (10) — was learning the ropes of pickleball, laughing through early frustrations and bonding through every missed shot.
As the world reopened, the Lunds ventured to local parks and started joining pickup games. They quickly got better and decided to participate in their first tournament.
"Stephanie and I signed up for a 3.5 event and ended up winning gold. That kind of lit the fire."
Their kids were watching — and wanted in. Adalynn and Christian entered a 3.0 division, played against adults, and took home bronze. In just a few years, the family's casual interest evolved into a full-blown lifestyle. Today, the Lunds compete in 12–16 tournaments annually. Adalynn and Christian are now professional pickleball players competing at the 5.0+ level with established Pro Main Draw entries in the PPA Tour. Adalynn is ranked in the top 10 for youth players globally.
"I never imagined we'd be here. But pickleball brought us closer as a family. It gave us something all six of us could do — not just spectate, but really participate in together."
For years, the Lunds towed a travel trailer across the western U.S., playing tournaments in California, Oregon, and Washington. They recently relocated to Florida — a move driven almost entirely by pickleball.
"The opportunities here are incredible. I'm now the CEO of a new pickleball facility in Sarasota, and Stephanie works with me. The kids help with lessons and clinics. It's just part of our daily life."
Balancing work and school with a demanding travel schedule hasn't been easy, but it's something they've committed to as a family. The kids do miss school sometimes, but they stay in touch with teachers, bring schoolwork on the road, and make sure they stay on top of it. It's all about balance — and priorities.
But it's not just about winning medals or gaining exposure. For the Lunds, the value lies in what the sport has taught them: independence, confidence, social skills, resilience.
"Our kids have learned how to handle long travel days, meet new people, compete under pressure. They've made friends across the country, and grown in ways we never expected."
Of course, spending so much time together — especially in high-stakes matches — has its challenges. Playing as spouses, or as parents and kids, isn't always smooth sailing.
"That's one of the top questions we get. People ask, 'How can you play with your spouse and not argue?' And honestly, it's about understanding each other. We're not just partners, we're teammates."
Stephanie agrees: "We've had tough games and hard losses, but we talk through it. It's helped the kids, too — they've learned how to be gracious in defeat and humble in victory."
For Adalynn and Christian, the on-court lessons have been just as important as the ones off it. As pro players, they've learned how to control tempo, reset points, and frustrate opponents with strategy instead of sheer power.
"We're not a banger family. We taught them the slow game first — how to dink, reset, and move people around. It's become our signature style."
As their kids continue to rise through the professional ranks, Matt and Stephanie are transitioning into coaching roles.
"My son is probably already playing at a 5.3 or 5.4 level. I can't keep up with him forever. But I'll keep coaching him. That's the role I want now."
The younger Lund children, Payton and McKaelynn, are right behind their older siblings, already playing competitively at a 3.5 level. The dream is to one day see the girls playing together in women's doubles and the boys in men's — and maybe even some mixed against each other.
While the future may hold more pro events and perhaps national recognition, the Lunds are focused on the experience — the journey, not just the destination.
"The proudest moments aren't always the medals. It's watching them grow up, hearing the crowd cheer for them, seeing them soak it all in. We're proud parents."
12–16
Tournaments per year
5.0+
Adalynn & Christian — Pro Players
Top 10
Adalynn's global youth ranking
Leadership & Team
Matt Lund
President & CEO
Owner & Coach of the Sarasota Manatees Pro Pickleball Team. Visionary leader in sports performance, youth development, and program innovation. Matt brings extensive experience in building high-level athletic programs, facility operations, and community-based initiatives.
Stephanie Lund
Secretary
Operations, organization, and program development support.
David Lund
Treasurer
Financial oversight and strategic planning.
Board Members
Matt Lund
President & CEO
Owner & Coach — Sarasota Manatees Pro Pickleball Team
Executive Leadership
Matt Lund is an accomplished nonprofit executive leader with over 16 years of experience, notably as an Executive Director and CEO. His leadership has been pivotal in transforming organizations through strategic planning, operational management, and growth initiatives. Matt's expertise spans multi-facility management, fundraising, staff development, transitional leadership, and board leadership, with a proven track record in revitalizing struggling organizations.
Proven Impact
He has successfully served as CEO of the National Wellness Institute and led multiple YMCAs across the U.S., increasing membership, revenue, and operational efficiency while fostering strong community partnerships. His efforts have led to notable accomplishments, including opening new facilities, securing significant donor contributions, building sports programs, and developing innovative wellness programs. His leadership has been marked by key achievements in program development, strategic planning, and capital projects, including spearheading multimillion-dollar initiatives for facility expansions and improvements.
Pickleball & Coaching
Matt is the Owner & Coach of the Sarasota Manatees Pro Pickleball Team. His professional career is complemented by his active role in the pickleball community as the CEO of the Pickleball Club at Lakewood Ranch and Pro Pickleball Coach. He holds an elite Masters Pickleball Coaching Certification from DUPR + ICI + RPP. He has run pickleball clinics, lessons, and tournaments, and served on the YUSA National Pickleball Committee. He also holds a certification in Wellness Coaching. Matt has coached in other sports as well, including basketball at various levels such as AAU, high school, college, and NBA camps.
Education & Credentials
His educational background includes a BA in Sports and Recreation Management, along with various certifications in Executive and CEO leadership. He is dedicated to building healthy communities, fostering inclusive environments, and driving positive organizational change.
What We Do
We deliver elite sports training, youth development programming, and consulting services for organizations, facilities, and communities.
How We Do It
Whether you are an athlete, parent, coach, or community leader — there is a place for you.